National Broadcast Network

Developed strategic five-year business and financial plans supporting successful CRTC license renewal applications. Following approval, led development of integrated marketing and sales strategies supporting ongoing implementation, audience growth, and market expansion initiatives.

Financial Institution

Within a merger and organizational change environment, identified emerging customer segments, evolving customer value perceptions, and opportunities for new financial products and services. Developed strategic recommendations supporting market positioning, customer engagement, and go-to-market planning across digital and traditional channels.

Technology Firm

Structured and positioned a strategic partnership initiative projected to generate significant first-year revenue growth. Refined product architecture into differentiated commercial offerings aligned to customer value drivers, while developing systemized business case and ROI frameworks to strengthen referral strategy, stakeholder communication, and market positioning.

Logistics Company

Systemized category-based sales processes and lead management workflows to improve operational visibility and sales tracking. Market intelligence research identified competitive service-hour expansion as a key driver of market-share loss, informing strategic recommendations to strengthen positioning and customer responsiveness.

Start-Up

Developed go-to-market and partnership strategies that increased visibility, strengthened market positioning, and established early thought leadership within the sector. Designed structured customer and referral engagement systems supporting prospect development, client acquisition, relationship management, and long-term growth.