Our specialty is differentiation. We help companies find out what is different about them and what they sell then help position their companies through positioning strategies to communicate their relevant uniqueness for competitive growth.
Six Steps to Competitive Growth
1. Understand your business goals
2. Understand your clients’ perception of your company
3. Identify/enhance/develop your relevant and unique business proposition
4. Identify qualified prospects, networks and potential strategic relationships
5. Develop a realistic strategic and implementation plan to reach then educate qualified prospects to value your unique business proposition and respond to your offers
6. Implement, measure and modify, then measure again